Dynamic Drive- Advertising Media Kit

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Advertising Media Kit

Demographics

Dynamic Drive reaches a highly sophisticated group of webmasters and developers. Demographic information for our audience was taken from an anonymous viewer survey that run in a two month period in 2000:

Online shopping habits

70% of our audience have purchased online

Employment

52% of our audience are employed in the IT industry

Age group

26% are between the ages of 18 to 24
22% are between the ages of 25 to 34
17% are between the ages of 35 to 44
10% are between the ages of 45-54
25% make up the remaining two groups (under 18 or above 55)

Income

The average household income for our audience is $58,000