Tweak a Google listing

[Burgin]

Take a look at the 1st listing on this google search result and can anyone tell me how it's achieved? And why isn't there any "Paid for" listings?

http://www.google.co.uk/search?hl=en...&aqi=&aql=&oq=

[Beverleyh]

Hi Burgin,

The blue link text is the text in between the <title></title> tags and the black text below is the text between the <description></description> tags.

If you don't have <description> tags on your web page, Google will display a chunk of related text from the body copy. That's why its good to make use of a unique description on every web page - you have full control over what will end up on Google whereas in the body copy, you won't - so you can manipulate the text to make it more enticing for visitors to click.

While use of <description> tags won't increase Google rankings on their own, they do encourage visitor clicks if worded cleverly (strong keywords in the first 150 characters) so in a round-about way they can influence and increase rank that way.

Does that answer part of your question?

[Beverleyh]

I mean the meta description tag BTW - not literally a <description> tag

[Burgin]

That's useful Bev but can you dictate that google list several of your site pages, as it has done for the clinic in the above link?