There are various ways. If you are using a single valid object tag, or two nested object tags, you can just put the alternate content inside the innermost object tag. Example using a single valid object tag:
Code:
<object type="application/x-shockwave-flash" style="height: 80%; width: 80%;" data="mymovie.swf" >
<param name="movie" value="mymovie.swf" >
<param name="allowFullScreen" value="true" >
<param name="wmode" value="transparent" >
<div>
<img src="myimage.jpg" alt="original image" title="">
</div>
</object>
Or you can use swfobject:
http://code.google.com/p/swfobject/
which allows you to have alternate content in various ways.
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