Not sure how the google ADs are generated but could use opacity, I think. Throw them in a div that on hover/mouseover opacity is full. You'll need a conditional for the style to apply in IE using this method though.
Code:
<div id="google_ads">
ADS CODE
</div>
Code:
#google_ads {
opacity: .3;
filter: alpha(opacity=30);
-ms-filter:"progid:DXImageTransform.Microsoft.Alpha(Opacity=30)";
}
#google_ads:hover {
opacity: 1;
filter: alpha(opacity=100);
-ms-filter:"progid:DXImageTransform.Microsoft.Alpha(Opacity=100)";
}
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