OK, well it gets a little trickier then, especially if you want your HTML code to validate. An easy solution is to enclose your text in a span with alt attribute:
Code:
<a href="bulb.gif" rel="enlargeimage::mouseover" rev="loadarea"><span alt="Large Image Alt Text">Link Text</span></a>
But, that won't validate as HTML. It will work fine though. If you need/want it to validate, use title (in the script):
Code:
var alttext=linkobj.firstChild&&linkobj.firstChild.getAttribute&&linkobj.firstChild.getAttribute('title')? 'alt="'+linkobj.firstChild.getAttribute('title')+'" ' : '' //Get title for alt attr
and in the span:
Code:
<span title="Large Image Alt Text">Link Text</span>
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