I think the boy scout motto is ""be prepared"", and this would apply to a possible Google shakeup. Last year at this time, Google had a massive update (Florida) that knocked gazillions (estimate of course) of pages out of the rankings. Could it happen again this year? Will it? And if it does, are you prepared? How quickly can you spin on a dime, figure out what happened, rectify the situation, and return your site to the previously held high rankings? Do some homework now as a ""just in case"" measure. My blog today addresses this (at www.seo-scoop.com), but basically I suggest you take screenshots of current SERPs of your keywords (and whatever else you think should be tracked - maybe travel, real estate, web design, etc.) so that you have something to compare to new SERPs, should a massive update occur. The ability to compare the old with the new may just save your butt.
Reply With Quote