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No, but if you're looking for something -- say a new 'phone -- you're more likely to buy one that's well-advertised if you haven't toured the market looking for one. It's sad but true that a lot of...

It's cultural -- I think a lot of techs would prefer to know as little as possible about marketing techniques, which we regard as attempts to get users to buy something that doesn't stand under its...

I did say "most likely." My assessment thus was based on the fact that you appeared to be basing your knowledge of the subject on a few dodgy-looking "buy our project" sites.Now there's a conclusion...

No, it's a buzzword that one of those advertisers most likely made up on the spot. Standard sales practice.

For the record, I don't advise using this concept: it's liable to confuse your users.