Trying to populate array from database

1) Script Title: Pausing up-down Scroller

2) Script URL (on DD): http://www.dynamicdrive.com/dynamicindex2/crosstick.htm

3) Describe problem: Trying to pull array text and links from a database.

I ma trying to run the scroller within a ColdFusion page by populating the array directly from the website database. I have tried serializeJSON to get a string conversion from a CF query but I can't figure out what I need to do to get the data into the Pausing up-down Scroller array. Any help would be appreciated.