TNT Commercial? Swirls?

I am looking to make those really cool golden swirls like the ones in the TNT commercials. Here is a video with it in it. They swirl around the cast of Leverage.

http://www.youtube.com/watch?v=bZkd1AmRDVQ

However, I don't want them to move. I just want to make them so they wrap around someone's arm in a picture. Does anyone know how to make these in Photoshop? Or Illustrator? I have both. Thanks

(Swrils can also be seen on tnt.tv )

These are two really good tutorials that should help you get the effect you're looking for:

http://psdtuts.com/tutorials-effects...-glow-effects/

http://www.rnel.net/tutorial/Photoshop/11069