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View Full Version : Tweak a Google listing



Burgin
05-07-2011, 02:13 PM
Take a look at the 1st listing on this google search result and can anyone tell me how it's achieved? And why isn't there any "Paid for" listings?

http://www.google.co.uk/search?hl=en&source=hp&biw=1600&bih=1099&q=littlewickmedicalcentre&aq=f&aqi=&aql=&oq=

Beverleyh
05-07-2011, 03:08 PM
Hi Burgin,

The blue link text is the text in between the <title></title> tags and the black text below is the text between the <description></description> tags.

If you don't have <description> tags on your web page, Google will display a chunk of related text from the body copy. That's why its good to make use of a unique description on every web page - you have full control over what will end up on Google whereas in the body copy, you won't - so you can manipulate the text to make it more enticing for visitors to click.

While use of <description> tags won't increase Google rankings on their own, they do encourage visitor clicks if worded cleverly (strong keywords in the first 150 characters) so in a round-about way they can influence and increase rank that way.

Does that answer part of your question?

Beverleyh
05-07-2011, 03:14 PM
I mean the meta description tag BTW - not literally a <description> tag :)

Burgin
05-21-2011, 06:40 AM
That's useful Bev but can you dictate that google list several of your site pages, as it has done for the clinic in the above link?